DIAGEO PLC (DEO): More Rationale and Executing the Plan

So …

Two days ago I was hit with an extreme bout of insomnia. I had barely slept in 48 hours. On Tuesday night? I tossed. I turned. Nothing I tried seemed to get me to sleep.

By the time 8:30 AM EST rolled around on the 29th? That time of the morning when I am usually grabbing my cup of coffee and sitting down to the desk here in Appalachia to look through markets?

Of course … THEN … then the fatigue proceeds to hit me like a NASCAR racer hitting the wall at 230 MPH. I mumbled (typed a message while half dead) that message to premium members that I was going off to bed, that the portfolio looked ok, and I would be around for the afternoon.

I wasn’t around for the afternoon.

I slept through all of it. The Fed announcement. The presser. Everything. And we missed DIAGEO PLC (DEO) sliding through our key price. Which, as an aside? Is fine. I design my systems to be robust, and I can tell you for a verifiable fact … that executing this plan a few hours late is not the end of the world, or matter much in terms of performance. I have specifically designed the Trading Programs to be that robust. In fact, yet again, we posted another profitable month last month in the Equity Fixed Income Hybrid Core …

Last week, we had mentioned to premium members that of the 18 ( perhaps 19, depending on how you count it ) assets in our Equity Fixed Income Hybrid Core? DIAGEO PLC (DEO) was our clear problem child. No, not because of the slide in the stock price, though that has been pretty spectacular to witness …


The Equity Fixed Income Hybrid Core Program is built not only to withstand such slides in an assets price? But to capitalize on them, and use such slides to our advantage.

No, it’s not simply the slide in price.

Then what is the issue?

DIAGEO PLC (DEO) has had significant problems in major markets like the US and China. Profits have tanked by twenty eight percent. Then, there are tariffs and bad bets the company has made on premium alcohol.

Ok … other companies have problems. Why focus in on DIAGEO PLC (DEO) and come up with this plan that we are going to execute this morning?

I’ll answer that question … with a question …


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